From product image → advertising creative. I took a simple Rhode Peptide Lip Tint product image o...From product image → advertising creative. I took a simple Rhode Peptide Lip Tint product image o...
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I took a simple Rhode Peptide Lip Tint product image on a white background and redesigned it as a premium digital ad creative.
The goal was to transform a straightforward product shot into something with stronger visual storytelling and campaign presence.
What I created:
• Creative direction
• Product-focused art direction
• Visual composition
• Lighting and product presentation
• Typography and messaging
• Campaign styling
• Ad-ready digital layout
The original product image provided the starting point. I developed the surrounding creative direction and advertising treatment to give the product a stronger visual presence.
Self-initiated concept — created as a portfolio exploration.
Interested in creating product-led advertising that makes your brand stand out? Let’s work.
Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.
The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).
The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.
Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand. Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.
Matiz is a handmade ceramics brand built around raw texture, natural pigment, and the small imperfections that make something feel truly made by hand. Matiz creates mugs and bowls designed for slow mornings, and decor for quiet, tactile homes.