For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.

That’s where a flexible brand system really starts to prove itself.

Powerful greenish look 👌

A little preview of something I’m working on. These embroidered patches are a small part of a much larger brand system, but details like this matter. The challenge is making sure the identity still feels distinct and intentional when it moves from screen to something physical you can hold in your hand. That’s where a strong brand system starts begins to prove itself. More soon :)