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The biggest mistake ecommerce founders keep repeating, and it’s quietly killing revenue.
They try to say everything in one email.
They add:
More products.
More sections.
More copy.
More links.
It feels like adding value… but it usually adds friction.
Customers don’t need more information.
They need clear direction.
Here’s what happens when emails try to do too much
• The main message gets lost
• The CTA becomes unclear
• Decision-making becomes harder for customers
• Click-through drops even when opens look good
What they don't understand is -
An email shouldn’t feel like a mini website.
It should feel like a guided next step.
One email = one job.
Whether it’s:
driving a purchase
showing them social proofs
educating a new subscriber
moving someone closer to their next order
Clarity beats completeness every time.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Last year, I won a life-changing amount of money.
When I first saw this screen pop up I literally thought that someone had stolen my project AND was impersonating me. I had entered feeling so excited about my idea, but not at all thinking I would win (never mind the $50,000!!).
WEB POETRY is still one of my favourite ever projects and I am so, so excited that someone else is going to get to experience the same craziness I did <3
There's $100,000 up for grabs right now in the 2026 Figma Makeathon, running through to the 2nd of March. If you needed a sign to submit something, this is it.
Enter HERE <3
Love stories like this. Winning is great, but the mindset shift that comes from putting your work out there is the real prize. Huge congrats 👏
In designing this CRM dashboard, our focus was on creating a clear and structured environment for managing sales data and customer relationships. The interface consolidates key metrics such as total deal value, average deal size, win rate, and revenue dynamics into a single workspace, allowing users to quickly understand performance trends and identify changes over time.
this is super clean🙌
My sub for makeathon - a vision of the future of web browsing. I anticipate that our browsers will become intertwined with personal AI agents.
You set up your home screen, rearrange it, add integrations and what matters to you the most. All personalized with agents that suggest and remember things about you.
Check out the demo here: Live Demo
Or visit the community page in Figma - Figma Community Link
Hope you all like it!
This is such a clear and focused way to get your daily briefing
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