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Reflecting on a key branding project: Lyfe — A Lupin Digital Health Initiative.
Managing heart health can often feel overwhelming. Lyfe was designed to simplify that journey by bridging the gap between cardiac patients and continuous care through daily vital tracking, medication management, and seamless clinical support.
For the visual identity and digital experience, the focus was entirely on clarity, accessibility, and reassurance. From a soothing color palette and high-contrast typography, every detail was crafted to reduce cognitive load and bring confidence to everyday patient care.
Take a look at the full case study on Behance
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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New here, so I'm slowly filling in my portfolio and getting to know the place. So far I like it.
Here's an extract from Software Intelligence, a Framer site I designed and built a few months ago for an enterprise data consulting startup.
The visual idea mirrors what they do with data: compact blocks that animate, break apart and recompose, like charts taking shape. Few effects, all consistent, everything managed through the CMS.
If you have a minute, take a look at the full case study.
I'd love to know what you think, especially whether the motion supports the content or ends up overpowering it.
You're very welcome, Francesco — glad the note landed. The motion in that extract really does the heavy lifting for the content, so keep sharing your work here. Looking forward to seeing what's next from you. ✌️
Brand work for HauntChain
I'm loving building this brand and the results so far
A deFi platform with some gamification
That's cute ❤️
Is text on album covers really tacky?
This question has been doing the rounds on X and I have to say, I'm firmly on the other side of that argument. I've always loved seeing typography become part of the artwork rather than just a title sitting on top of it.
So I wanted to put that idea to the test with an imagined album called Nothing Stays Still, inspired by change, fleeting moments and everything in between:)
I played around with the lettering until it felt expressive, a little restless, and inseparable from the photograph.
Because I think badly considered typography is tacky. Typography itself? Give it a chance :)
What's an album cover where the type really makes it for you?
