I redesigned and rebuilt the AFS Foiling website, transforming the previous WordPress experience into a fully custom, high-performance frontend with nearly 100 individually designed pages.

The project included a complete visual redesign across the product catalog, collections, product pages, brand content, guides, services, and supporting pages. I created a consistent design system while giving key sections their own layouts and interactions instead of relying on repetitive WordPress templates.

I also implemented GSAP-powered animations and transitions throughout the experience, focusing on smooth motion, strong visual hierarchy, responsive behavior, and an immersive product-focused interface. The result is a highly customized digital experience built around AFS's extensive foiling ecosystem rather than a conventional template-based e-commerce site.