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Provided technical support for a Shopify merchant, troubleshooting store functionality and developing custom code to address a specific store requirement. I identified the issue, implemented a tailored solution, tested the changes, and ensured the final result worked as expected without disrupting the existing store experience.
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A beautiful Shopify store can still be frustrating to use if the navigation isn't clear.
Here are 5 common mistakes I look out for:
1. Too many menu items
More options don't always make browsing easier.
2. Unclear categories
Customers shouldn't have to guess where a product belongs.
3. Hiding important pages
Key collections and shopping paths should be easy to discover.
4. Ignoring mobile navigation
A menu that works on desktop may not work well on a small screen.
5. No clear product path
Customers should be able to move naturally from browsing → finding a product → shopping.
Good navigation isn't about adding more links.
It's about making the right things easier to find.
What would you check first when reviewing a Shopify store's navigation?
Clear navigation makes the shopping journey much easier.
Blezzy Couture - Shopify Fashion Store | E-commerce Growth
I built Blezzy Couture from 0 to sales using Shopify. I designed a mobile-first storefront, wrote SEO product descriptions that convert browsers to buyers, and integrated Paystack + delivery for Nigeria.
What I can do for your brand:
✓ Build/Redesign Shopify store that sells
✓ Write product copy that increases conversion
✓ Set up payments, shipping & inventory
✓ Optimize for mobile & speed
Result for my brand: Higher Instagram-to-Shopify conversion and repeat customers. I can replicate this for your fashion/beauty/e-commerce business.
Skills: Shopify, Shopify Design, E-commerce Strategy, SEO Writing, No-Code
Link: instagram.com/blezzy_couture
Nice work on the Paystack integration, that's usually the real friction point for Nigerian fashion brands moving off Instagram DMs onto Shopify checkout. Did you keep NGN as the store currency or run it through Shopify Markets for diaspora buyers paying in USD?
Vänster Home GmbH
For Vänster Home GmbH, I engineered a high-end European e-commerce build designed to reflect modern architectural design and premium living space aesthetics. The goal was to establish strong brand authority through minimalist visual hierarchy, custom collection navigation, and high-converting storytelling.
I structured the homepage around a cohesive "Designed for..." campaign framework (covering Living, Dining, Lighting, and New Arrivals) to guide buyer intent seamlessly. To maximize user trust and clarity, I completely restructured the inventory data transforming long, cluttered supplier titles into refined product names paired with standardized technical specifications and lifestyle-focused features. This build demonstrates complete end-to-end e-commerce architecture, from editorial layouts down to conversion-focused product listings tailored for luxury retail shoppers.
Clean restructure from supplier titles to real product names, that step alone usually gets skipped. For a GmbH store selling into the rest of the EU, did you end up handling VAT-inclusive pricing per country through Shopify Markets, or did the client stick to one DE price shown everywhere?