Designing RASA: Capturing Emotions Beyond the SurfaceDesigning RASA: Capturing Emotions Beyond the Surface
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Victor Abayomi✦
• 3h
The feeling something leaves behind after the experience is over.
That one word was the entire brief.
Not a logo. Not a color. A feeling I had to design backwards from.
The woman this brand is for wakes up at 6am because that hour belongs to her. She doesn't buy trends. She notices the texture of the packaging before she opens it.
So the brand couldn't be loud. Couldn't be sterile. Couldn't be generic wellness.
It had to feel like that quiet moment right after the hardest pose — when your breath slows and everything sharpens.
That's RASA.
Everything else — the mark, the palette, the type — came after that.
Brand DesignBrand StrategyFigma
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Sahil's avatar
Sahil Undhad
• 2h
Nice design..
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Nagaraj M
• 3h
Soo good
Sahil's avatar
Sahil Undhad
• 2h
Nice Design
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