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AI-powered SaaS for marketing teams. Built solo end to end — client and campaign management with AI-generated performance insights.
Strict repository → service → handler architecture with workspace-scoped multi-tenant data. Full auth, dashboard, and AI insights pipeline shipped to production.
Stack: Next.js · TypeScript · PostgreSQL · Prisma · OpenAI API · Clerk · Tailwind · Vercel
Good work 🔥
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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My entry for the #elevencreative challenge. A fully editable, character consistent 15 second tracking shot, complete with editable prompts for start frame, end frame, motion, narration, sound effects and music.
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Building an AI-Powered WhatsApp Sales & Support Platform for Businesses
Overview
Wabrix is a WhatsApp automation platform designed to help businesses handle customer conversations at scale using AI. The platform enables brands to automate support, qualify leads, answer FAQs, recover abandoned customers, and manage conversations directly through WhatsApp with a fast, human-like AI assistant.
I led the end-to-end development of the platform, including the AI chat infrastructure, WhatsApp integration system, onboarding flow, automation builder, analytics dashboard, and real-time conversation management tools.
Goal
The main goal was to turn WhatsApp from a manual support channel into an AI-powered operational workflow that could increase response speed, reduce support workload, and improve customer conversion.
From a business perspective, the platform needed to do more than simply auto-reply messages. It had to function as an intelligent sales and support assistant that could:
- qualify leads automatically
- guide customers through buying decisions
- handle repetitive support requests
- recover potential lost sales
- escalate conversations to human agents when needed
The product was designed to help businesses respond instantly while maintaining a natural and branded customer experience.
What I Did
I built the platform from the ground up with a strong focus on scalability, automation, and real-world business usability.
My work included:
- Building the WhatsApp AI chat infrastructure and messaging workflows
- Developing the admin dashboard and conversation management system
- Creating automation flows for support, lead qualification, and customer follow-up
- Integrating WhatsApp Cloud API for real-time messaging
- Designing AI context handling for better response accuracy and brand consistency
- Implementing multilingual support for broader business adoption
- Building analytics and reporting systems for tracking engagement and response performance
- Creating human handoff systems for support escalation
- Developing onboarding flows to simplify setup and adoption for businesses
Workflow / System Design
One of the most important parts of the project was designing the platform as a business workflow system rather than a simple chatbot.
The AI layer needed structured access to:
- customer conversations and message history
- business knowledge and FAQs
- sales and support workflows
- lead qualification logic
- human escalation rules
- response behavior and brand tone
This allowed the AI to operate more like a real support and sales team member instead of a generic assistant.
The platform was designed around operational efficiency: automated responses, structured customer flows, measurable outcomes, and smooth human collaboration when needed.
Implementation
The platform was built using modern full-stack architecture and real-time messaging systems:
- React-based admin dashboard
- WhatsApp Cloud API integration
- AI-powered conversational workflows
- real-time messaging infrastructure
- automation and escalation systems
- analytics and conversation tracking
- multilingual AI response handling
- role-based workspace management
- performance monitoring and reporting tools
Result
The platform successfully helped businesses automate customer communication while improving operational efficiency and response speed.
Businesses were able to:
- reduce manual support workload
- respond to customers instantly
- increase lead engagement
- improve conversion opportunities
- manage conversations more efficiently through centralized workflows
The system achieved extremely fast AI response times, averaging around 17 seconds for automated support interactions.
Outcome
This project demonstrated how AI can be applied to WhatsApp in a practical, business-focused way. not as a gimmick, but as a scalable communication workflow that supports sales, support, and customer experience simultaneously.
The result was a platform that helped businesses operate faster, respond smarter, and create a more seamless customer journey directly inside WhatsApp.
Good work!
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