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A conversion-focused digital experience for a Pilates and physiotherapy studio in Brasília, Brazil.
Corpus needed a landing page designed to turn paid-media traffic into real conversations, while staying true to the brand’s warm, editorial identity.
I translated the existing visual language into a responsive web experience built around movement, photography and typography. Instead of relying on conventional healthcare layouts or generic UI patterns, the interface uses scale, rhythm and interaction to make the brand feel physical and human.
The experience adapts its entry point to different campaigns, including Pilates, physiotherapy and RPG, creating a direct connection between the ad and the landing page. Services, contextual imagery and WhatsApp CTAs are integrated throughout the journey without disrupting the visual experience.
The project covers art direction, web design, responsive design, interaction and AI-assisted front-end development, from concept to a functional digital experience.
Keeping a warm editorial identity while guiding paid traffic toward a conversation is an interesting balance. Which part of the page did you simplify most to make that next step clearer?
Thanks! The biggest simplification actually happened before the user even reaches the page. What you’re seeing here is the general version, but I designed five campaign-specific variations, each with its own entry point based on the ad that brought the user in. So someone...
Matching the landing page to the ad makes sense.
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XPACE — Visual Identity System.
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Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?
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