Made this one with the team ☕️✨ PIXELATTE — a coffee shop brand identity built around coffee, cre...Made this one with the team ☕️✨ PIXELATTE — a coffee shop brand identity built around coffee, cre...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
PIXELATTE — a coffee shop brand identity built around coffee, creativity, and connection. A project full of ideas, iterations, tiny details, and lots of teamwork.
In geology, strata are layers laid down over time, each one holding the rest. That’s exactly what an enterprise platform should feel like.
I designed the brand identity for Strata, a SaaS platform that connects fragmented systems, data, workflows and teams. The name already carried the idea, so the identity makes it visible: “Every layer, working as one.”
Logo: Five stacked layers forming a subtle S, solid like rock and arranged for motion.
Principle: “Complexity, organized into movement” turns a dense product story into something calm.
Palette: Strata Blue #2447F9, near-black #02040C and white. Flat colour only, so every layer stays distinct.
Layout: Modular grids and architectural spacing that build pages the way strata build ground, in order.
Imagery: Portraits washed in Strata Blue, with light streaming through, putting people at the centre of the system.
A good name sets up the brand. The identity has to prove it.
If your SaaS or B2B platform needs a brand as solid as its infrastructure, let’s talk.