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I built a booking experience for JIN YI, a premium massage spa, aimed at one problem: the friction between "I want a massage" and "I'm booked." It offers two pathways that cater to 3 different customer personas: new to massages, first timer but used to massages, and the returning patron. The checkout features include:
Self-Guided Checkout: A four-step flow (treatment, length and therapist, day and time, details) for people who prefer to tap through.
A Virtual Voice Assistant: Jin Yi can take a booking by voice, holding a slot, showing it on screen and handing off to a text-code confirmation. It's built, but the plan notes had voice switched off while typing and tapping were finalized.
One booking card. It only shows values that have actually been confirmed, runs a 5-minute hold countdown, and ends in a Booked screen with an add-to-calendar file.
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Love how clean and intentional everything feels.
A fresh e-commerce redesign focused on making the product experience cleaner, clearer, and easier to shop.
Really happy with how this one came together 🫧
What do you think about this visual direction? Would love to hear your thoughts!
The cleaner product layout really lets the items breathe, Ella. The soft visual direction fits a shop that wants to feel calm and easy to browse.