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CHALLENGE:
Design a Shipping container that has a standard pallet dimension footprint (1.0x1.2 m). The shipping container has to be stackable and support approximately 1080 lbs.
SOLUTION:
Use Frame Generator to get an accurate BOM.
Use the Sheet Metal Feature to get an accurate Flat Pattern for the Sheet Metal parts.
Used Off-The-Shelf components for assembly.
OUTCOME:
A sturdy shipping container that a forklift can lift on either side of the container.
Include the designing of removable custom localized non-welded Hooks to completely bypass structural inspection delays during transport.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Amazing work, love the animation, especially the easing and how the rhythm feels.
I built the Smooch brand from the ground up, strategy, identity, wordmark, colour world. The can was the last piece, the moment it finally became something real.
The brief: a packaging system that scales. One hero flavour today, a full range tomorrow, no rebuild required.
First problem, the logo. Smooch's bold wordmark has a curve underneath it that dies at full width on a can, and angling it across felt gimmicky, not confident. So I turned it vertical instead, running the full height, full scale.
Colour had to carry the brand and split the flavours at once. Deep burgundy anchors it, red punches through the wordmark, and each flavour gets its own accent, blush, gold, peach.
No fruit photography. Instead, a graphic starburst holding a simple illustrated fruit, ownable and ready for whatever flavour comes next.
The back label carried ingredients, actives, and every mandatory without losing the premium tone.
Going vertical also quietly solved the shelf problem: cans sit in a fridge door at a slight angle and a horizontal wordmark rotates out of legibility, whereas a full-height one still reads from either side. Curious whether the starburst has a fixed point count across flavours or...