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Brand Identity System - MeatQ Text (AI Livestock Diagnostics) for Humeco
Project Description:
Built the complete brand guidelines and visual identity system for MeatQ Text, an AI-powered ultrasound analysis product from Humeco, a veterinary biotech company specializing in animal reproduction and livestock diagnostics.
Scope delivered:
- Logo design & construction rules
- Color system (red/orange gradient palette)
- Typography guidelines (Lato)
- Imagery and photography direction
- Tone of voice framework
- Application examples across app, web, and print
Outcome: A cohesive, ready-to-implement guideline doc the internal team and future contractors can apply consistently across every touchpoint — from the diagnostic app UI to marketing collateral.
Available for brand identity and visual system work - reach out if you're building a product in agreetech, healthtech, or B2B SaaS that needs a brand that feels both credible and human.
#BrandIdentity #BrandStrategy #LogoDesign #VisualIdentity #UIDesign #StyleGuides #AgTech #B2BBranding
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Have we optimized technology branding for trust at the expense of wonder?
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Being a designer feels like a superpower. Build a prototype? Nope. A fully working app? Yes! Here’s what I made:
Leela is a 2,000-year-old Indian board game with 72 squares, one question, and one die. You roll to enter, move through named inner states, and write a reflection at each square.
Existing versions are either flat, digitised boards or feature-heavy wellness suites. I wanted to make a quieter one.
How I built it:
→ Flowstep MCP wired into Claude Code, Created Flowstep screens directly on canvas and implemented changes from the canvas and using Figma, Design MD file inside of Flowstep is a gem, helps to create cohesive design fast
→ Three complete design iterations before the visual language felt right: a night-sky version, a minimal one, and finally the aura direction that shipped.
→ A playable build deployed on Vercel with the real rules: roll a six to enter, three sixes burn, land exactly on square 68 to complete the game, and landing on square 72 sends you back to 51, music on/off, record or type settings.
→ An optional AI guide running behind a serverless function, so the API key never reaches the browser. The game is fully playable without it.
🎉 Link: Flowstep
🎮 Play: https://leelagame.vercel.app
Linkedin Post: link
Built with Flowstep, Claude Code via MCP, and Vercel.
#FlowstepChallenge
can't wait to try out this game, a 2000 year old game with 72 squares seems like a real challenge, I don't know but my mind is telling me "SUDOKU STRATEGY" 😂. I love also how many screens you have and the consistency that you respected.