Brand Identity System - MeatQ Text (AI Livestock Diagnostics) for Humeco Project Description: Bui...Brand Identity System - MeatQ Text (AI Livestock Diagnostics) for Humeco Project Description: Bui...
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Brand Identity System - MeatQ Text (AI Livestock Diagnostics) for Humeco
Project Description:
Built the complete brand guidelines and visual identity system for MeatQ Text, an AI-powered ultrasound analysis product from Humeco, a veterinary biotech company specializing in animal reproduction and livestock diagnostics.
Scope delivered:
- Logo design & construction rules
- Color system (red/orange gradient palette)
- Typography guidelines (Lato)
- Imagery and photography direction
- Tone of voice framework
- Application examples across app, web, and print
Outcome: A cohesive, ready-to-implement guideline doc the internal team and future contractors can apply consistently across every touchpoint — from the diagnostic app UI to marketing collateral.
Available for brand identity and visual system work - reach out if you're building a product in agreetech, healthtech, or B2B SaaS that needs a brand that feels both credible and human.
I finally updated my personal website, and you can actually "dye" your own canvas on it! 🎨
I've been experimenting with how to bring something physical into a digital space. The idea came from my growing interest in natural dyes and traditional textile-making, which I've been exploring a lot lately.
I designed and built the whole experience in one day using Figma, Claude and Netlify. It's been pretty exciting to see how AI makes ideas that once felt technically out of reach something I can now experiment with and build on my own.
I'm also open to fractional creative director roles, so if you know a team building something meaningful, I'd love to connect!
Come play with it, and please let me know if you find any bugs 🐛
mya-nguyen.com
Good branding isn’t just about how a logo looks. It’s about what it represents.
Sharing one of our recent projects: NEXU, a fintech brand identity built around connection, trust, and opportunity.
The idea was to create a visual identity that makes finance feel more human and approachable. The symbol brings together the gesture of reaching out and the strength of a bridge, representing the connection between people, capital, and opportunity.
From the logo concept to the broader visual identity, every detail was designed to communicate confidence, clarity, and progress.
It’s always rewarding to see how a simple visual idea can tell a much bigger story.
Would love to hear what you think!
Check it out
#BrandIdentity #LogoDesign #Fintech #BrandDesign #ContraCommunity
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