FEEL GOOD FRIDAY // RADIO SEGMENT REBRAND

This refresh focused on creating a high-energy, tech-oriented aesthetic that bridges the gap between traditional radio and modern digital culture.

3D Visual Identity: I designed a bespoke 3D typographic logo using yellow, circuit-inspired textures to reflect the show’s electronic and house music foundations. Dynamic Artist Promotion: I developed a flexible template system for international guests, such as DJ Mike Márquez, ensuring consistent branding across multiple social media formats including stories and feed posts. Cross-Continental Strategy: The creative direction successfully promotes the show’s international reach, synchronising broadcast times and details for audiences from Johannesburg to New York. Multimedia Integration: By combining advanced motion design principles with high-end typography, the refresh provides a polished, professional look that reinforces 919fm’s status as a premium broadcaster.