Levelum AI is a personal concept project: an AI-powered creative platform that helps turn ideas into professional designs, from UI/UX and graphic design to branding and motion.

I designed the full interface and visual identity in Figma, then turned it into a 25-second launch advertisement. The film follows a simple narrative: Idea → AI → Creation → Result. It opens on the brand, moves through the creative categories (UI/UX, Graphic Design, Brand, and Motion & 3D), then brings the product into focus before a final brand reveal.

The goal was to keep the design as the hero. The motion stays restrained and cinematic, using slow camera pushes, layered parallax and smooth transitions, so the interface feels alive without overpowering it. The original animated assets are preserved, and a custom sound design supports the story.

Format: 1920×1080, 60 FPS, 25 seconds

Role: UI/UX design, visual identity, art direction, motion design

Tools: Figma, HTML/CSS/JS motion rendering, FFmpeg

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Levelum AI is my concept for an AI-powered creative platform that turns ideas into professional designs. I designed the interface and brand identity in Figma, then built this 25-second launch ad to show the journey from idea to finished work. The design stays the hero, supported by subtle cinematic motion and a custom sound design.