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Excellent work👏🔥🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Human by Design: La Mie Bakery Identity
Although we missed the official Contra x @envato challenge deadline, the workflow behind this project is worth sharing.
It's a complete brand identity and packaging system for La Mie, an artisan bakery.
While exploring the Envato library for inspiration, we noticed how generic concepts easily fall into template traps. Anyone can pull assets or generate a quick layout, but a distinct human perspective is required to create a cohesive, soulful brand ecosystem.
The workflow:
- custom character design: we moved away from sterile AI concepts and sketched a bespoke French poodle mascot from scratch.
- bespoke typography: we hand-lettered the primary logo text to establish an authentic, homey brand voice.
- production & curation: developed the packaging system in Figma using curated Envato mockups and design assets to enhance the final presentation.
While AI is an efficient tool for rapid brainstorming, true storytelling and emotional connection still require a designer’s touch.
Nice work
