The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.
A continuation of the visual direction for an upcoming SaaS motion campaign 🚀
As an Art Director and Motion Designer on this project, my main focus isn't just creating appealing 3D assets, but making sure the visual system clearly reflects the product's core value.
In these stills, I'm visualizing automated AI workflows and interactive prompts using a light, tactile aesthetic to lower cognitive load. Good motion design should simplify the product narrative and ultimately turn viewers into signups.