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The trust bar before any product shows is the right call for pet gear specifically, the buyer isn't the one wearing the harness so safety proof has to land before style does. At 74 orders and 5.79% returning this early, is the repeat rate coming mostly from the email capture, or...

How do you make a beauty Shopify store feel premium without sacrificing conversion?

That was one of the questions behind my work on BLOME Beauty.

I focused on creating a shopping experience where brand storytelling, product education, trust signals, and conversion paths work together not compete with each other.

From product discovery and visual hierarchy to CTAs, social proof, mobile responsiveness, and the path toward checkout, every section was designed with the customer journey in mind.

The goal wasn't just to make BLOME look beautiful. It was to make the experience easier to understand, navigate, and buy from.

Built with Shopify.

Beauty is the category where product education usually loses to the aesthetic. Curious how you handled ingredient/claim detail on the PDP itself, woven into the page, tucked into an expandable section, or pushed to a separate guide? That's usually the tradeoff between a store...