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What makes an A/B test readout useful to a product team?
My preferred first page answers four questions:
What changed, and by how much?
How uncertain is the estimate?
Did an important guardrail get worse?
What decision does the evidence support, and what remains unresolved?
A result can be statistically significant and still too small to matter. An inconclusive result can still leave a meaningful gain or loss plausible. The decision needs more than a green badge.
This is a strong framing of experiment readouts: separating signal, uncertainty, guardrails, and the actual decision keeps the team honest. The reminder that significance is not the same as usefulness is especially important.