Zoom to Traverse: https://bliss-pluck-73029083.figma.site/ (https://bliss-pluck-73029083.figma.si...Zoom to Traverse: https://bliss-pluck-73029083.figma.site/ (https://bliss-pluck-73029083.figma.si...
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Zoom to Traverse:
https://bliss-pluck-73029083.figma.site/
When you zoom all the way on a UI, what happens? Usually nothing. You hit a wall. You zoom until it is all pixels, then you retreat.
That is what design felt like for a long time. A craft inside a boundary. A handoff at the end. The rest was out of your hands.
But making in 2026 feels different. AI is making the boundaries between product layers, such as wireframes, UI, code, PRDs, and prompts easier to cross.
Traverse zoom is my metaphor for that. Zoom stops being a dead end and becomes a way to travel across the layers of what you are building. You define what the layers are, you traverse them however you want.
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!