Hot Sauce Brand Logo & Packaging Design A bold and distinctive visual identity created for a hot ...

Hot Sauce Brand Logo & Packaging Design A bold and distinctive visual identity created for a hot ...Hot Sauce Brand Logo & Packaging Design A bold and distinctive visual identity created for a hot ...

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Evie Ovi

• 10h

Hot Sauce Brand Logo & Packaging Design

A bold and distinctive visual identity created for a hot sauce brand, combining a fiery dragon illustration, vintage-inspired typography, and rich red, black, and cream tones to create a memorable and energetic brand aesthetic.

Graphic Design Canva

Nugraha

• 10h

@Evie Ovi The fiery dragon pairs well with the vintage typography, while the cream tones keep the red and black palette from feeling too heavy. How does the mark scale on smaller labels?

Evie Ovi

• 10h

Thank you! For smaller labels, I’d simplify the mark slightly and reduce the finer details so the dragon and typography remain clear and legible at a smaller scale. The core elements would stay consistent to maintain the brand identity.

Luke Maitland

• Aug 10

Tool Finder Branding 🔎 Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint. When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures. The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market. The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.