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The brief was simple - create a brand that feels like a ritual, not a routine. We've been working behind the scenes to craft a brand identity that honours the beauty of hair and the rituals that care for it
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Seen quickly like this, it looks easy… but it actually took several weeks of hard work from the entire team to bring this incredible rebranding to life for a cybersecurity company that’s about to make history
Strong visual system. The consistency across packaging and OOH applications is very well executed. The color palette carries the identity nicely.
What are the unwritten rules of good design?
Like everything, the labels and stickers that hide on the undersides and insides of our products have been considerately designed, often following strict brand and system rules.
I love systems, so typographic, grid-based design will always have a place in my heart. This is my small tribute to micrographics, each following the systems I've been seeing in the wild.
I'm a simple man: I see nice typo + microdesign = I press goat
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