This
#behance case study covers research insights, information architecture, wireframes, visual design, CRO considerations, usability learnings and a modern design system approach for web-based e-commerce experiences.
A UX-focused e-commerce case study designed to improve purchase confidence and reduce return rates through interactive virtual try-on. This project explores PLP, PDP, Quick View, and a frictionless checkout flow optimized for conversion and engagement.
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Behance Link