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I've been having a lot of fun helping Splice "gamify" their usually tech-heavy content. Turns out some neon graphics, over-the-top sound effects, and a well timed fart joke is really all you need to change the vibe. 🤪
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
Some things can't be rushed. They can only be heard.
"One Note" is a 30-second short about a master luthier in Cremona, 200 hours of craft, and a single note to prove it all.
The idea: make sound visible. When the bow touches the string, the air fills with gold light and the whole workshop answers.
I built it entirely with @Invideo: I wrote the script and shot design, and the invideo agent handled the look, characters, score and final edit. Scoring first and cutting the picture to the music changed everything: the dust, the glass ripple and every reaction land exactly on the note.
If you're a video editor or a designer, try the invideo editor. It's free to try, and it turns a clear idea into a finished film faster than I expected.