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Today’s reminder for creators and entrepreneurs.
Great work doesn’t fail because it’s bad.
It fails because it’s unseen.
Visibility changes outcomes. Whether it’s a book, a brand, or a service, positioning matters more than most people realize.
I’m curious
What’s something you’ve created that deserved more attention?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I ran 30+ brand projects before I realized I was rebuilding the same frameworks from scratch every single time.
Not cause I didn't have them. Because I kept forgetting to save them.
Your positioning doc. Your guidelines structure. Your strategy process. That stuff IS the product. You just keep deleting it after every engagement.
Go dig through your project folders this week. You're sitting on gold.
linkedin.com
Your Client Work Is Already a Product. You Just Keep Deleting It.
I had a bit of a moment last week. I was going through old project folders — brand strategies, positioning docs, naming frameworks, guidelines decks — and it hit me how dumb I’d been.
Recently upgraded the look and feel of a client's landing page. Something about clean design just makes my mouth water 🤤
Behind every freelancer is their non-negotiable toolkit.
Some things are essential for execution, while others… are mostly emotional support.😂 🐈
The most important part of my toolkit - that helps me execute and manage my projects- is my systems. It was the game-changer in my freelance career. 🖌️
What would you recommend in your toolkit?
Goat for the cat 😂🫶🏻
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