ARTHADṚṢṬI — Amazon Sales Intelligence & Business Performance System

What started as an analytics project became an opportunity to build something closer to a real-world business reporting system. I worked with Amazon sales data and took it through an end-to-end analytics workflow:

Raw Data → Data Cleaning → Transformation → Data Modeling → DAX → Power BI → Business Insights

What I worked on • Data profiling and quality checks • Cleaning & transformation using Power Query • Handling missing and inconsistent data • Business KPI development • Data modeling • DAX measures • Interactive dashboard design • Sales, product, fulfilment & geographic analysis

The final system provides visibility into: → Sales & revenue performance → Orders and units → Category & SKU performance → Fulfilment operations → Monthly trends → Geographic distribution → Interactive filtering & drill-down analysis

But the biggest lesson from this project was simple: A dashboard shouldn't just look good. It should make the underlying data easier to understand and act upon. I’m also available for dashboard projects. If you have Excel, CSV, or other business data that is difficult to analyze, I can help transform it into a clean, professional and interactive dashboard.

Services I can provide: → Power BI Dashboard Development → Excel Dashboard Development → Data Cleaning & Transformation → Power Query Automation → DAX & KPI Development → Business / Sales Analytics → Interactive Reporting Systems

Check the github Repo https://github.com/lokeshyadavalli001-star/ARTHADRSTI

Whether you need a dashboard built from scratch, an existing report improved, or messy data transformed into something usable, I'm open to working on it.

Have a dataset or reporting problem? Send me a message. Let's turn the data into something useful.

#PowerBI #DataAnalytics #BusinessIntelligence #PowerQuery #DAX #Excel #DashboardDesign #DataVisualization #DataCleaning #FreelanceDataAnalyst

Any Suggestions and improvements is Sincerely Appreciated Git hub Repo https://github.com/lokeshyadavalli001-star/ARTHADRSTI

Have you ever noticed this?

You’re just scrolling through your feed in the evening, watching random videos…And suddenly, somewhere in the middle or at the end, you get this warm little feeling:

“Ooooh… I want that too.” “I need this.”

Even though 30 seconds ago, you didn’t even know you wanted it. I’m regularly a victim of this kind of marketing 😂

And I think this is one of the most interesting things about content: How do you sell something that people don’t actually need?

For example, if I have acne, that’s an actual problem I want to solve. I’ll research skincare, look for serums, read reviews, and compare products.

But what about… a tumbler?

I can survive without it. I can buy coffee at a café. I can drink tea from a regular cup.

So why do I suddenly want one?

Associations.

Recently, I created content for Rainbow, a brand with tumblers and thermoses.

And instead of simply showing:

“Here’s the tumbler. Here’s the lid. Here’s the size.”

I wanted to sell the feeling around the product.

🌊 The ocean → cool air → hot cocoa in your hands.

🍂 Autumn → a picnic in the park → a warm cup of tea from your thermos.

🚇 The metro → your favourite drink → a beautiful tumbler in your hand → instantly +10 to the vibe.

And suddenly your brain starts creating its own little movie:

“Wait… I want that.”

You’re no longer just looking at a tumbler. You’re imagining yourself using it.

Holding it. Drinking from it. Taking it on your walks. Making it part of your everyday aesthetic.

And that’s when a simple product becomes something more. It becomes a piece of the lifestyle you want to have.

That’s why I love using associations in UGC content. Because sometimes content doesn’t need to explain why you need the product.

It just needs to show you:

“Look. This could be your life.”

And suddenly… you want it. Here are some thoughts on that, along with a case study.

Not sure about the tumbler, but the vacation is soooo well sold 😄 Back to serious - nice job!