The hero leads with the niche, treating "Wix" as a brand mark inside a green pill so the specialization is unmissable on first scan. Trust signals — Wix Legend Partner status and a 5.0 / 780+ review badge — sit under the primary CTA, in the same eye-stop as the click. A real client case study (Mr. Stitch Embroidery, 200% organic traffic, 2.5x more inquiries) lands before the services grid, showing the work before describing it.