Using real BOSS watch photography, I created a series of luxury commercials combining AI filmmaking, creative storytelling, sophisticated European aesthetics, and intelligent humor.
Each film transforms the same product into a completely different story, demonstrating how creative direction and AI can produce distinctive, premium advertising.
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔
An exploration of art, creativity, and creative direction through the lens of AI 🌸
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.
Created eye-catching social media creatives for a snack brand, focusing on mouth-watering visuals, bold typography, and engaging layouts.
The designs highlight product appeal, grab audience attention, and help the brand promote its snacks, offers, and new launches effectively across social media.