A brand doesn’t start with a logo. It starts with a question. This is the work you don’t see: the...

A brand doesn’t start with a logo. It starts with a question. This is the work you don’t see: the...A brand doesn’t start with a logo. It starts with a question. This is the work you don’t see: the...

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Ernesto Carrazana

pro

• Jan 17

A brand doesn’t start with a logo. It starts with a question. This is the work you don’t see: the concept, the foundation, the strategy. This is how I built Hey Ernesto — from listening, not design. 👉 See the process behind the project: https://contra.com/p/bY6MkqLb-hey-ernesto-building-a-brand-from-listening-not-aesthetics

brand branddesigner brandstrategist

Chantal Jemmott

pro

• Mar 12

If a brand is built around texture and atmosphere, how should the illustrations respond?

This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.

I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.

Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.

How do you bring texture or craft into your work? Full project

Illustration brandinginspo interiordesigner

Stephanie Asoegwu

pro

• 2d

The illustrations feel so grounded and tactile, like you can literally feel the texture of the materials. Perfect match for the interior brand.

Prashmeet Verma

• Mar 12

Shared a recent case study for BLUFF©: Men’s grooming & Lifestyle brand. A bold, Gen-Z inspired visual identity designed to stand out across packaging and digital⭐

What do you think?

Check it out

branding branddesigner logodesigner

Kevin Craft

• 2d

Work I did for 53 Christopher, a therapy collective in Dallas that champions LGBTQIA+ affirmation. Their mission draws on the impactful legacy of the Stonewall movement and the green carnation, a significant emblem of queer pride. Supporting brands that contribute positively to our community is crucial. Explore their inspiring efforts and see what they are achieving!⁠

https://www.instagram.com/p/DVyeW-sEiow/?img_index=3

brandidentitydesign branddesigner lgbtqia