Contra - A professional network for the jobs and skills of the futureI had the honor of visiting my old high school talking about my career as a Product designer. I k...
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I had the honor of visiting my old high school talking about my career as a Product designer. I kept in touch with my favorite teacher and she asked me to come talk to her class of seniors. It was a very casual talk but I still wanted to present something so I am glad I had created this presentation a while back. I love created presentations ever since I can remember and I am so glad about this fixation of mine because I actually got to use them real time. Here is the Link for anyone who wants to take a look.
The mood-capture direction feels more distinctive to me—the layered cards give the memory context real personality. I’d keep the summary drawer as a quick-glance fallback for returning users.
Most cookie packaging on shelf leans loud and cluttered — I wanted to see
what happens when you strip that back and let the product feel premium
instead of just sweet.
This project started as a redesign exercise on an existing cookie packaging
concept. I kept the product category and target shelf context the same,
then rebuilt the concept from scratch: new color story, new typography
system, new material direction.
What changed:
— Concept shifted from playful/busy to minimalist and premium
— Palette rebuilt around cream, charcoal, and a warm gold accent
— Custom logotype and clean geometric type system
— Matte textured finish to signal quality over sugar-rush energy
The result reads less like a snack and more like a gift — which is exactly
the shelf position a lot of artisanal food brands are chasing right now.
Open to redesign work like this for food, cosmetic, and skincare brands
looking to reposition their packaging. Let's talk about your product.
The restraint here really works—the warm chocolate palette and generous negative space make the pack feel premium without losing the product cue. The ingredient callouts are a nice touch for quick shelf scanning.