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Campaña de concientización - Google
RETO: ¿Cómo incentivar las denuncias de maltrato a la mujer cuando el acto de denunciar es más temido que el maltrato mismo?
INSIGHT: Ante la posibilidad de una muerte el pensamiento de las personas es “eso no me va a pasar a mi” siendo un concepto lejano e irreal.
CONCEPTO: Mide la diferencia.
ACCIONES: Generar conciencia sobre la importancia de denunciar a tiempo mostrando lo cercano que puede ser un feminicidio a través de diferentes factores de relación. (ubicación, tocayos, pisos, etc.)
*Proyecto hipotético trabajado en la universidad.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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