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Contra - A professional network for the jobs and skills of the futureTransform Your Homepage: From Generic to Lifestyle-Driven Design

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Radu Sferlic

pro

• 1d

Most ecommerce brands sell products.

The best ones sell a lifestyle.

This homepage felt generic, flat, and forgettable — even though the product itself had strong potential.

So I redesigned it for conversion.

Here’s what changed:

Repositioned the brand emotionally Instead of “eco cleaning products,” the new direction sells a cleaner, healthier home lifestyle.

Turned the hero into a story The BEFORE looked like a basic catalog section. The AFTER creates warmth, family safety, and emotional connection instantly.

Rebuilt the hierarchy for mobile Clearer eye flow. Bigger value prop. Better spacing. Faster understanding.

Upgraded product perception The products now feel premium, intentional, and trustworthy — not generic white-label cleaners.

Added invisible trust engineering Plant-based. Non-toxic. Eco-friendly. Safe for family. The reassurance is layered naturally into the design.

Improved the visual merchandising The new product cards feel curated instead of randomly placed.

Made the brand feel alive Organic shapes, softer transitions, editorial composition, and cleaner art direction make the storefront feel human.

Increased perceived brand value The BEFORE looked like a small Shopify store. The AFTER feels like a modern DTC eco brand.

Pretty design gets attention.

Emotional positioning gets conversions.

DM if you want to optimize your Shopify.

Shopify Design CRO Shopify Development Shopify

Girum Tamiru

• 1d

Well done, bro

Radu Sferlic

pro

• 1d

I appreciate it💯

Bhavya Tomar

• May 25

Made a quick Shopify redesign concept because some online stores genuinely look like they were assembled during a caffeine crisis at 3 AM.

Focused on cleaner UI, better visual hierarchy, mobile responsiveness, and a shopping experience that feels modern instead of stressful.

Still exploring and experimenting with eCommerce & web design concepts.

Atolani Adegbesan

• May 25

CASE STUDY for Shopify Fashion Store + Kit Email Marketing Funnel

One thing I’ve learned from designing eCommerce brands: People rarely join an email list because of the form itself.

They subscribe because of how a brand makes them feel.

While working on this Shopify fashion store and Kit lead capture experience, I focused on something deeper than visuals; trust, emotion, and connection.

The strategy behind this case study was simple: Create a clean Shopify storefront that attracts attention… Then build a Kit email funnel that keeps visitors emotionally connected to the brand.

From the layout and typography to the storytelling and lead capture flow, every detail was designed to improve engagement and audience retention.

Because psychologically, people remember experiences more than products.

Good design gets clicks. Strategic branding builds loyalty.

What’s the first thing that makes you trust a brand online?

Check it out

Kit Replo Shopify

Kareem Timilehin

• May 25

Built this homepage to feel clean, premium, and conversion-focused. Every section was designed to keep visitors engaged and ready to buy, not just look good. Designed with strategy after 3 years of experience in ecommerce design. What would you rate this homepage from 1–10?