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I did manage a brand today , edited the video and then it look so dope
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For my #EnvatoChallenge I made a social reel called People.
Every stranger you pass is living a life as full and complicated as your own.
You just never get to see it.
That was the whole starting point. You catch a half-second of someone and your brain files them as an extra in your movie, while they're the main character of theirs, with a whole thing going on you'll never know about.
So I tried to make something that sits in that feeling.
No story line, but just a reminder that everyone's got one.
I used Envato for music, images and videos starting with stock images that I got inspired by and used as references and to expand ideas from those.
I believe the main human by design call I had to make was not only the final edit, but prompting for "imperfect" generations.
AI is trained to give the perfect image every time, centered angles, equal proportions, bright colors. I tried the complete opposite while still trying to make it look like a complete social reel.
envatochallengeaivideocreativeproductionAI Video ProductionVideo EditingVideo ProductionDaVinci ResolveEnvato
The Process Behind My Personal brand
Designed in Canva for Envato and Contra Challenge
Excellent execution! The attention to detail really stands out. Wishing you the best of luck in the competition! 🙌
Project Title: Razzl Redesign: Elevating Refreshment via Human-Directed AI
Overview:
A strategic campaign concept designed for the Nigerian beverage brand, Razzl. The goal was to elevate the brand from standard plastic bottles to a highly marketable, premium aluminum can architecture, showcasing a cohesive digital rollout across their four core flavors: Orange, Lemon, Cola, and Pamplemousse.
The "Human by Design" Approach:
Strategic Architecture: Rather than letting AI generate random concepts, I deliberately engineered a uniform product design across multiple flavors to simulate a real-world product launch.
Cultural Context: I structured the campaign around 9 distinct local lifestyle scenarios (including Lagos nightlife, local football fields, and traditional weddings) to ensure the visual assets resonated with the target demographic.
Post-Production & Direction: I transformed static AI generations into short B-roll clips, then took the director's chair to edit a fast-paced 44-second commercial synced to a custom-generated Afrobeats track, complete with an original voiceover.
BACK END OF MY CAPCUT DESIGN
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