Excited to join the challenge with a recent (re)branding project for Osnova. Osnova is a family b...Excited to join the challenge with a recent (re)branding project for Osnova. Osnova is a family b...
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Jan Paveo
• Oct 20
Excited to join the challenge with a recent (re)branding project for Osnova.
Osnova is a family business from Slovenia with over 30 years of tradition in selling work clothing. The main goal was to keep the existing red color - slightly optimized - and modernize the overall look while maintaining a professional feel.
We started by diving deep into strategy, defining the brand’s DNA, positioning, audience, competitors, and verbal identity. Then, we explored creative directions with an emphasis on quality, trust, and family.
The entire visual identity was designed using golden ratio principles to give it a truly timeless look. The brand mark is constructed by combining a cotton flower, twisted fabric, and a button - elements found in almost all clothing items. Together, these form a visual story that reflects the brand’s strategy.
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