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Axis Runner full brand identity & product mockup design 🏃♂️💙
From logo to lifestyle: apparel, footwear, accessories, and packaging all tied together under one cohesive athletic brand. Clean lines, bold typography, and a color palette built for performance.
This project includes:
Logo design & brand mark (AR monogram)
Apparel mockups t-shirts, zip-up hoodies, and joggers
Footwear branding running shoe design concept
Accessory mockups duffel bag, water bottle, and cap
Full brand color system (blue & white performance palette)
Lifestyle/environment mockup for real-world brand context
#LogoDesign #BrandIdentity #MockupDesign #SportsBranding #ApparelDesign #GraphicDesign #ProductBranding #AthleticBrand #FreelanceDesigner #VisualIdentity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The idea for Puddin’ was to create a dessert brand that felt playful, nostalgic, and full of personality. I didn’t want it to look like just another polished food brand. I wanted the identity to feel warm, slightly quirky, and something you’d actually want to interact with.
So we built the visual direction around soft, playful colours, expressive typography, and a hand-drawn illustration style.
This is where we started, turning the personality of Puddin’ into a visual language.
Brand DesignLogo DesignPackaging DesignAdobe After EffectsAdobe IllustratorAdobe Photoshopbrandidentitybrandcollateralpackagingdesign
Love it. Looks unique to me!
Which cover for a new case study do you like more?
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Really inspiring work!
Calibration as a moment of realization.
For Nibu, we made "learning the environment" a core part of the brand experience.
High-grain visuals. Deep shadows. A soft, warm glow. The interface tells you that the air is being sensed before the first data point even hits the screen.
Clarity beats polish.
"Clarity beats polish" shows in the calibrating screen especially. Telling the user the air is being sensed before the first reading builds trust in the wait instead of making it feel like a loading bug.