High-Intent Google Ads Lead Generation for POS SolutionsHigh-Intent Google Ads Lead Generation for POS Solutions
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Summary: A POS technology company selling all‑in‑one software and hardware solutions needed high‑intent leads with a limited £500 budget and no SEO authority. I structured and optimized multiple Google Search campaigns across product categories and buyer segments, focusing exclusively on users ready to purchase. Despite the lack of organic support, the campaigns delivered consistent conversions, strong CTR, and maximum performance from minimal spend.
Tactics & Strategies: – High‑intent Search segmentation across POS packages, software, hardware, and industry verticals – Sales & Calls conversion setup for purchase‑ready users – Keyword refinement to remove curiosity traffic – Ad relevance optimisation for stronger CTR – Budget efficiency in competitive niches
Execution: – Built a structured campaign architecture aligned with user intent – Implemented Sales & Call conversions for high‑quality leads – Refined keywords to focus on commercial intent – Created tailored ad groups for each segment – Applied ongoing micro‑optimisations to maintain CTR and conversions – Maximised the £500 budget by targeting only high‑intent segments
Results: – 3.63K impressions from commercial searches – 229 clicks from users actively comparing solutions – 6.31% CTR in a competitive tech vertical – 3.06% conversion rate without SEO, backlinks, or authority – Consistent performance growth and qualified leads
I rely on Google Ads data, Keyword Planner insights, and Google Trends validation to ensure every campaign targets real buyer intent. If you want efficient, intent‑driven Google Ads campaigns with measurable results, I provide fast communication and full transparency — including step‑by‑step updates and screenshots throughout the entire process.
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Creatives on Contra have earned over $150M and we are just getting started