Malaika both are good but the first one (Maverik) would make me stop! Photo-driven creates instant trust and human connection, especially for education tech. Icon-based is cleaner but photo wins for engagement. Great work!
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints