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Some prototypes need to work. Others need to sell.
We built an interactive Figma prototype for an insurance SaaS startup — not for users, for investors. Dashboard, calendar, document folders, even an LLM chat simulation. All Figma, no code.
Designing for a demo is different. First impressions matter more than edge cases. The happy path needs to feel effortless. You're designing for 15 minutes of attention, not 15 hours of daily use.
The client told us the prototype was very useful for their investor conversations. That's the job.
If you need a prototype that sells before the product exists — we've done this a few times now.
#productdesign #uxdesign #startupfounder #saasdesign
Nice work.
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Related posts
Is naming a product always this dramatic, or is it just me?
When I was dreaming about building my own product, I thought technical limitations would be the thing standing between me and the dream
Turns out, the hardest part so far is naming it 😤
I've been partying in this naming hell for monthsss now, and still haven't found the one that clicks
For myself, I call my motion experiments wanders✨
Because they started as creative wandering - following my curiosity, playing, tweaking, and seeing what happens. Without a brief, a goal, or any plan at aaall
But now these experiments are slowly growing into actual tools, and the name doesn't feel quite right anymore
To me, they will probably always be wanders
But for other people, they need to become a product
So now I'm trying to find a name that feels right, sounds good, makes sense, is available, and doesn't make me cringe two weeks later
Hey, product/company owners, I need your wisdom 🙌
How did you find your name?
And how did you know it was the one?
so true lol, but i think you have to not overthink it
Can Claude Design really replace designers, or does it simply prove why designers are still needed?
I'm building a web-based motion app for designers, and I already have a pretty clear idea of how the interface should work. But building every screen by hand at this stage would be slow and, honestly, unnecessary
Right now, I don't need perfection
I need something visible enough to click through, adjust, and build from
And this is where Claude Design is actually useful!
Not as a replacement for a designer (because let's be honest, the design itself is not the strongest part), but as a tool for quick UX sketches
I like experimenting with AI tools, and I often give them minimal direction on purpose, just to leave space for them to "think" a little on their own. And very often, that's exactly where these tools show how far they still are from being "designer killers"
At first glance, the interface can look pretty nice
But then I enter the prototype with my curiosity, design thinking, and 9 years of experience, and the fairytale gets less magical
"Why did you add this?"
"Because there was space"
"What does this button do?"
"Nothing, I didn't think that far, sorry"
"What is this section for?"
"Analysis of a *completely imaginary area we're not even working with in this product*
And that's the point!
Claude Design can create a quick structure, but it doesn't truly understand the product, audience, logic, priorities, or tiny decisions that make an interface actually usable
So for me, it's a great tool for designers who already know what they're doing
A fast executor for early UX
A way to get a rough version out of your head
But definitely not a replacement for a designer
✦
btw, the video is a small peek into the product and the process behind the animation from my previous post
AI's great for scaffolding and prototyping different looks and layouts quickly, but still definitely needs a human touch. Animation looks great!
👉 Check new case study
We designed and built an MVP-ready app that makes booking driving lessons easier for learners and simpler to manage for instructors.
Our client's goal was to try out a new system on a local, manually coordinated service in Manchester and if successful, turn it into a scalable product that can grow to other cities.
Rate this flow 1-10 👇🔥
goated UI, love it 🔥🔥
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