Built Contlify, an AI-powered platform that helps businesses create a structured Brand Book and automate branded blog content.
I developed the core publishing infrastructure and developer package that connects websites to the Contlify platform, allowing content to be generated, managed, and published through a standardized API.
Key work:
Built a database-agnostic TypeScript publishing middleware/package for Next.js and other web frameworks
Designed REST APIs for managing posts, categories, tags, authors, and publishing workflows
Implemented authentication and API-key based access
Built integrations and tested deployments across Next.js, Astro, Angular SSR, and React Router
Worked with Cloudflare Workers, OpenNext, D1, MongoDB, and other deployment environments
Developed the workflow for creating Brand Books and using AI-generated content for automated blog publishing
Recent work for Avallon AI, a YC-backed startup building AI infrastructure for hospitality.
The challenge was explaining a technical product in a way that feels clear to hotel operators, partners and technical teams.
The website was structured around the product story, core capabilities, use cases and proof. Each section helps visitors understand what Avallon does, where it fits and why it matters.
Framer was used to move quickly while giving the team full control after launch. Reusable components and CMS collections make it easier to publish new content, expand the website and keep everything consistent.
The scope included:
• Website design
• Framer development
• Responsive layouts
• CMS architecture
• Custom code
• SEO setup
• Analytics and conversion tracking
The result is a clearer product story and a flexible marketing system that can grow with the company.
Acme, Visual Identity for an AI Infrastructure Brand!
For Acme, I built the mark around a triangular growth form — three overlapping peaks that read as both an "A" and an ascending signal, a quiet metaphor for infrastructure scaling upward.
I developed the full system from there: wordmark, icon mark, a deep teal-and-acid-yellow palette, and mockups across pitch decks, brand patterns, app icons, and campaign photography — showing the brand holding its identity across every touchpoint, from boardroom to home screen.
Powering the Next Generation of AI, One Deliberate Detail at a Time.
Dual-reading marks tend to cost you something at one end of the scale — the "A" usually wins big, the ascending signal wins small, and one of them quietly stops working. Which reading did you protect when it got down to the app icon?
Built the complete Admivo.in ecosystem from scratch for a foreign education consultancy, covering the student-facing platform and internal operations. The system includes country/destination discovery, application journey, counsellor workflows, resource libraries, live admission updates, document management, sessions, and an admin dashboard for managing the entire ecosystem.