Acme, Visual Identity for an AI Infrastructure Brand! For Acme, I built the mark around a triangu...

Acme, Visual Identity for an AI Infrastructure Brand! For Acme, I built the mark around a triangu...Acme, Visual Identity for an AI Infrastructure Brand! For Acme, I built the mark around a triangu...

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Alamgir Brands

• 1d

Acme, Visual Identity for an AI Infrastructure Brand!

For Acme, I built the mark around a triangular growth form — three overlapping peaks that read as both an "A" and an ascending signal, a quiet metaphor for infrastructure scaling upward.

I developed the full system from there: wordmark, icon mark, a deep teal-and-acid-yellow palette, and mockups across pitch decks, brand patterns, app icons, and campaign photography — showing the brand holding its identity across every touchpoint, from boardroom to home screen.

Powering the Next Generation of AI, One Deliberate Detail at a Time.

Web Banner Design saaslogo Brand Design Visual Design Adobe Creative Suite Adobe Illustrator Adobe Photoshop

Artur Mikhov

pro

• 1d

Dual-reading marks tend to cost you something at one end of the scale — the "A" usually wins big, the ascending signal wins small, and one of them quietly stops working. Which reading did you protect when it got down to the app icon?

Alamgir Brands

• 1d

Good catch! at icon size I let the "A" lead since it needs to read instantly at 40px. The ascending/signal idea shows up more at larger sizes, like the pattern work and decks, where there's room to notice the overlapping peaks.

Karan | Brands & Websites

• Sep 7

Can't get over this, will be sharing more

Adobe Illustrator Visual Design Brand Design

Femi Farinde

• Sep 7

Took up this project a few weeks ago. The brief was simple, design an identity that doesn't need to scream luxury, but speaks for itself. A private collection of 17 residences.

The logomark draws inspiration from Spanish architectural heritage, specifically the Draped Arch, one of the most distinct and revered forms in Spanish design. Chosen not only for its visual elegance, but for what it symbolises: a sacred threshold. A portal marking the transition into something new. The creation of a home. A new standard of living.

The arch was then studied alongside the architecture of the residence itself, drawing from shared elements of form and proportion. Spanish architectural language meeting the building's own design, producing a mark that feels both rooted and original.

The result is an icon that does not need to announce itself. It simply speaks, quietly, confidently, and with purpose.

The full identity reveal is coming soon.

Adobe Illustrator Logo Design Brand Strategy