The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Brand identity design for a Gen-Z Fashion brand 🔥
The founder of byb, a new clothing brand, told me this over call.
”We want our clothes to spread love."
His eyes showed frustration, hope, and a burning desire to make a difference.
His dreams →
Clothes that turn wearers into messengers of kindness.
Here's how I brought byb to life:
The result →
A brand that doesn't just sell t-shirts. It sells belonging.
great work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Editorial or commercial — which hero closes the sale?
Option A whispers. Oversized serif, cream, editorial pacing. You feel the brand before you read a word.
Option B speaks first. Clean sans, red cuts through, products visible above the fold. No waiting.
Same Figma file. Same Liquid codebase. Two completely different conversations with the customer.
Which direction would you take to production?
23 voted
85%
4 voted
15%
27 votes
Closed
option A colour is nice
When I first joined Contra, I wasn't focused on rankings. I was focused on building meaningful relationships, delivering quality work, and creating brands that help businesses stand out.
This score is a reflection of that consistency.
Every project, every client conversation, every logo, website, and brand strategy session contributes to building a reputation that people can trust.
Grateful for the clients who have trusted me with their vision and the creatives I've connected with along the way.
The goal isn't just to climb the rankings. It's to continue creating work that makes an impact.
Onward to the top 10%.
keep it up, Austyn! 🚀
From concept to brand bible. 🎨
This is Cuetip - a fintech-style brand that needed
more than just a logo. They needed a complete
visual language.
Here's what we built:
=> Full logo system + symbol variations
=> Vibrant color palette (pink, cyan, green)
=> Typography hierarchy
=> Shape & photography direction
=> Brand mockups across digital & print
=> 16-page professional brand book
A brand without guidelines is a brand without
consistency. Every designer, developer, and
marketer on their team now speaks the same
visual language.
This is what Brand Identity done right looks like. 👇
Challenges
View all
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?