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So far I'm really enjoying using figma. Looking forward to using it more and helping customers with their design projects in it. I will display some results when I get something worth showing.
As an update here, I am working on a mobile UI overhaul for Soatmos.com I will post screenshots when I have a moment to do so. When I have even more time, I will add the UI to soatmos. It looks incredible so far. Really enjoying Figma make.
soatmos.com
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent