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What if a luxury watch brand needed a campaign tomorrow?
I built one from scratch using AI, from product visuals and storytelling to the final 30-second campaign. No photoshoot. No physical set. Just creative direction + Prompts + Google Flow + ElevenLabs.
What do you think?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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“You’re too expensive. I’ll just use AI.”
I think every designer has heard some version of this by now. 😅
Yes, AI can make something in 30 seconds or even less. But getting an image is very different from knowing what the brand ACTUALLY needs.
The tools are getting faster and more accessible. What still takes experience is knowing what works, what doesn't, what to change, and when to stop.
What do you think clients will value most from designers as AI keeps evolving?
The question is basically: what's the context behind the decision?
AI can generate 100 packaging options. It can't tell you which one makes sense for a brand expanding into a market where soft pink reads very differently than it does back home. Or why the typography from three...
My first digital product is here! 🔥
The Unique Characters (Vol. 1) is a collection of 17 original AI characters, each with a unique fashion wardrobe, multi-angle character sheets, and custom-designed voice.
https://contra.com/products/kcbvZ9NN-the-unique-characters-vol-1-17-ai-characters-for-filmfashion
Meal planning can become surprisingly repetitive.
You know what you like, you have ingredients at home, you have dietary preferences but deciding what to actually make can still take time.
For this AI Food Meal Generator mobile app concept, we explored how AI could turn those inputs into personalized meal suggestions.
The product experience is built around a simple flow:
Set preferences → Generate a meal → Explore the result → Start cooking
The UI keeps the generated meal at the center of the experience, with supporting information presented without overwhelming the user.
The goal wasn't to make the product look “AI-powered.”
It was to make personalization genuinely useful.
Services: Mobile App Design · UI/UX Design · AI Product Design · Food App Design · Product Design
A concept focused on making one everyday decision a little easier.
Designed by WaxyWeb.
The flow keeps the AI in service of a clear user goal, which is exactly the right restraint for this kind of product. Centering the generated meal while keeping context nearby sounds like a strong balance between delight and usability.
