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What if a luxury watch brand needed a campaign tomorrow?
I built one from scratch using AI, from product visuals and storytelling to the final 30-second campaign. No photoshoot. No physical set. Just creative direction + Prompts + Google Flow + ElevenLabs.
What do you think?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Working on apple watch experience. How else do I keep myself from getting bored when there’s interaction design involved? That’s honestly one of my top priorities.
Can’t wait to share the full case study for this project. For now, here’s a little sneak peek at some of the animated screens I’ve been working on for the fitness experience. ⌚️
This deserves only praise. wonderful execution
AI didn't take my job. It became my business partner.
Every designer I know is asking the same question right now: what's left for us when AI can make something pretty in 10 seconds?
Here's my honest answer, from branding and from product.
The way I work has completely changed. Moodboards, variations, mockups, even clickable prototypes: what used to take days now takes hours.
But here's what nobody says out loud: people are making a lot of pretty things. And pretty doesn't build a brand.
Pretty doesn't tell a stranger why they should trust you.
Pretty doesn't make your offer clear in 5 seconds.
Pretty doesn't fix the screen where users give up.
That part is still on me. It's actually most of my job now.
So I stopped seeing AI as a competitor. It does the drafts, I do the thinking, and my clients get both, faster.
Designers, how has AI changed the way you work this year?
Wonderful presentation and I like your thought you shared
AI cinematic short film: Hide and Seek
Top notch