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Taste Test
Testing two versions of the same product page.
Curious to know which one would you buy from?
1 vote
Ends in 1d
This is evidently and upgrade
Thanks for the feedback Timothy
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I spent over a year as the product designer for Hypernative. They just raised $40M in Series B funding not long ago.
Hypernative is a real time security platform for Web3, protecting billions in assets across 60+ blockchains. The product is genuinely best in class. But when I started, the UX wasn't matching the tech.
The UI was super complex, data heavy, and required a steep learning curve. For a security platform where seconds matter, that's a big problem. If your users can't parse a critical alert instantly, the best detection engine in the world doesn't help.
So We rebuilt the experience around three pillars: clarity, actionability, and scalability.
Clarity meant redesigning the threat severity system so users could gauge urgency at a glance. Actionability meant replacing static alerts with interactive ones that included recommendations, historical context, and mitigation steps right in the UI. Scalability meant building a modular dashboard so different teams could customize the interface for their workflow.
The results were 40% improvement in threat detection response time. 30% increase in user retention. 25% reduction in false positive friction.
In complex B2B products, design is the difference between a tool people tolerate and a platform they rely on. Especially in security so if the UX creates cognitive load at the moment someone needs to act fast, you've already lost.
Perfect design
We're testing a quiz for a coaching client – fully on-brand, integrated with a Kajabi form that segments people by their results.🚀
Here's what we did:
- Sent their website to Claude → all colors & fonts extracted
- Built the quiz logic in Claude
- Connected it to a Kajabi form that segments people by their answers
Result? Students get instant personalized insights. The client gets a list of qualified leads sorted by their needs.
No extra tools. No design back-and-forth.
If your Kajabi site isn't using them yet, you're leaving leads on the table.
So you're configuring a machine to handle the most painful event of a person's life?
Wow Amazing work 🔥
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