Iām working on the branding for Yap, a chit-chat app. The logo is the same in both versions. Only the colors change, and the colors change how the app feels.
Version A: Soft and calm
Lavender mark, a muted charcoal-purple wordmark, a small peach dot, and a near-white background. Itās quiet and gentle. It feels like a cozy late-night chat with a close friend.
Version B: Young and bold
Hot pink mark, near-black wordmark, a yellow dot, and a warm cream background. Itās loud and playful. It feels like a group chat that never goes quiet.
Drop an A or a B in the comments, and tell me why if you have a minute. Iām still deciding, so your pick will help.