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ZORYX — Brand Identity for Financial Innovation Platform
ZORYX is positioned as a sophisticated financial investment & strategic platform—one that emphasizes discipline, resilience, and long-term growth in markets spanning traditional equities to digital assets. The design brief was to create a visual identity that embraces this ethos & elevates the brand with the presence it deserves across web, pitch decks, & investor touchpoints.
So good sir!
THANKS Man!
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Creation of a visual identity for the launch of a Brazilian book that discusses boring, yet necessary, topics for a company. The cat represents this feeling of "boringness" due to its lifestyle. The brand needed to be charismatic to attract people's interest and creative to stand out from the crowd.
Brand DesignLogo DesignDigital illustrationAdobe PhotoshopAdobe Illustratorvisualidentitycatsfinance
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Lifta is for African Gen Z who want to stay consistent with fitness. Lifta helps users stay consistent with their fitness and daily activity goals through motivation, accountability, and simple tracking.
The logo ideation: The logo icon is made using the brand initials "L" shaped into a bicep lifting weight, symbolizing strength, consistency, and showing up.
The brand green primary color reflects growth, energy, and progress on every step of the journey.
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#Branding #logodesign #fitnesslogo #modernlogo #genzbrandlogo #genzgymapp #genzapp #gymlogo #gymapp #logousa #logouk #logogrowth
Love this direction 🔥
Designing for African Gen Z in the fitness space is powerful especially when the identity already carries symbolism like the “L” bicep concept. The blend of strength, consistency, and growth through green is smart and culturally relevant.
Excited to see this come to life 💚
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