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Niyashi Kaushik / Brand Identity
Visual Identity • Typography • Brand Application
An elegant identity for Niyashi Kaushik, pairing classic serif typography with expressive script and olive green. Here’s a closer look at the business cards.
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Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
25 voted
69%
11 voted
31%
36 votes
Closed
I like worm Olive most because it has different personality
The whole identity feels fun and distinctive.
Zayat Beauty
Oil-based beauty rooted in Egyptian heritage
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