I didn't start in marketing. I started in fitness.

I got into this industry because I transformed my own body — lost 60 lbs, competed in men's physique bodybuilding, and became obsessed with what it takes to actually change. That obsession turned into a career. Personal training, group fitness, health coaching, online coaching. I've worked with hundreds of people across every format this industry offers.

But somewhere along the way I started building something else.

At The Forge 24/7 Fitness in Tampa, I wasn't just the General Manager — I was also building their entire marketing operation from scratch. Ads, content, website, partnerships. Membership revenue grew 155%. I was hooked and learned through the lived experience that I had a knack for marketing any business strategically.

Then Equinox came calling and I jumped on the opportunity and moved to DC with my best foot forward.

I spent the last year as Assistant General Manager at 4 of DC's highest-volume Equinox locations — overseeing multi-department operations, managing teams of up to 30, completing 80+ hours of advanced sales and marketing training, and watching up close how a world-class brand runs its growth engine.

That experience made something click.

I've spent years doing the marketing work — running paid ads, building websites, coding email campaigns, managing social strategy — for gyms, coaching brands, and businesses on the side of everything else I was doing. It was time to make it the main thing.

So here we are.

CM Creative is my digital marketing practice, built for small businesses and personal brands who are done guessing with their marketing. Meta ads. Google ads. Web design. Social strategy. Full-funnel execution from someone who has actually built brands, not just managed dashboards.

Based in Washington, DC. Taking clients now. 2–3 spots available this month.

From small business to corporate, if your business deserves better — you know where to find me.