Yumyum. I honestly love designing anything food-related, but Mellow may have become a little too ...Yumyum. I honestly love designing anything food-related, but Mellow may have become a little too ...
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Anna's avatar
Anna Grenier de cardenal
• Jul 30
Yumyum. I honestly love designing anything food-related, but Mellow may have become a little too personal because I genuinely cannot stop ordering the honey cake and banana pudding. First of all, I designed the brand, so obviously I need to support my own work. Second of all, these desserts are dangerously addictive.
For Mellow, I didn’t want to create just another pretty dessert brand. I wanted it to feel like that exact moment when you decide you deserve something good, even when there’s no birthday, celebration or special occasion. Just you, your craving and a dessert you absolutely do not want to share.
That feeling shaped the whole identity: soft rounded forms, warm colours, generous white space and simple backgrounds that keep the product at the centre. Modern, comforting and a little playful, because the dessert is always the hero.
Basically, Mellow is built around one very simple thought: I want this, I deserve this, and yes, this one is mine.
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