🍧 Ice Cream & Dessert Brand | E-Commerce Landing Page Redesign Overview: A vibrant, high-convert...🍧 Ice Cream & Dessert Brand | E-Commerce Landing Page Redesign Overview: A vibrant, high-convert...
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🍧 Ice Cream & Dessert Brand | E-Commerce Landing Page Redesign
Overview:
A vibrant, high-converting website redesign for a ice cream and dessert brand. The goal was to modernize their online presence, improve store discovery, streamline online ordering, and boost gift card/catering inquiries.
Key Deliverables & Design Focus:
Vibrant Brand Identity & UI Design: Used playful, warm color palettes paired with clear typography to reflect a welcoming, family-friendly brand.
Conversion-Driven Hero Section: Designed an engaging hero section highlighting hero products with immediate primary CTAs ("Order Online", "View Full Menu").
Interactive Menu & Featured Products: Modular product showcase featuring fan favorites, seasonal specials, and custom cake ordering categories.
Multi-Location Finder: Clear, scannable shop locator cards showing operating hours, contact info, and directions.
Loyalty & Gift Cards Strategy: Dedicated sections for online gift card sales, loyalty reward program app downloads, and community impact initiatives.
Tools Used:
Figma (UI/UX Design, Layout Systems, Interactive Component Prototypes)
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